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Medical Journal Purchased
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UCSF Stanford Health Care, in partnership with the British Medical Journal (BMJ) Publishing Group, has purchased the Western Journal of Medicine and plans to relaunch it next spring "to showcase the best in West Coast medicine," UCSF Stanford officials announced last month. The content will be revamped to make the monthly journal of direct use to practicing physicians, particularly those in primary care, said chief medical officer Bruce Wintroub. "We think this journal will be a forum for the measurement of health care quality. It will feature articles that will assist physicians in practicing better medicine and understanding what is happening in health care worldwide," Wintroub said. The decision to buy the journal, he said, was based on UCSF Stanford's commitment to disseminating new information on clinical quality and the newest developments in health care research to all practicing physicians. The Western Journal of Medicine, founded in 1902, will continue to be the official journal of the California Medical Association. Richard Smith, editor of the British Medical Journal and chief executive of the BMJ Publishing Group, said, "Our aim is to turn the Western Journal of Medicine into a leading international medical publication, embracing the innovative culture inherent in medical practice on the American West Coast. What is happening in California today will be happening in the rest of the world tomorrow. We want the Western Journal of Medicine to showcase the trailblazing role that the West Coast plays Š ," he said. While the British Medical Journal will remain a separate publication, there will be instances when it and the Western Journal of Medicine will publish papers simultaneously, Smith said. In addition to the monthly print version, a Web version of the relaunched journal is planned. "The relaunch of the Western Journal of Medicine will provide a welcome peer-reviewed outlet for highlighting international advances in medical practice and research from the perspective of the Western states," commented Medical School Dean Eugene A. Bauer. |
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